What do you really NEED?
It’s become a national question. With jobs and money scarce, our priorities are to protect the essentials and toss the rest. Some sacrifices hurt; others bring surprise benefits.
To gauge America’s changing priorities, US News and World Report gathered market research, business trends, economic data, and reports from consumers into a list of things that many people seem to be significantly cutting back on, or living without completely. Here are 21 of them. To read more, click on this link.
[Slide Show: 21 Things We're Learning to Live Without.]
Monthly payments. I can borrow to pay for it as long as I have enough income to cover the monthly payment. New mentality: I’ve already got too much debt.
Window shopping. We are just browsing, right? Consumers have discovered that window shopping encourages them to buy tons of stuff they don’t need.
Bells and whistles. The technology arms race is slowing, with consumers gravitating to simpler gizmos like e-books, prepaid cell phones, and older, used electronics.
Clutter. As Americans downsize, do more of their own cleaning, and look for stuff they can sell online, they’re discovering tons of things around the house they can get rid of. [Cable TV. Many people are cutting back on pay-TV services or canceling them altogether, which saves $50 to $100 a month.
A home phone. How many phones do you need, anyway?
Privacy. Got room on the couch? To save on rent or mortgage payments, roommates are doubling up and grown kids are moving back in with their parents.
Prepared foods. More people are cooking at home, and they’re doing it with fewer sauces, marinades, dressings, and other ingredients.
Tupperware parties. Sales of Tupperware and other storage products are up, since people are cooking at home more and husbanding leftovers.
Packaged cigarettes. The average price of cigarettes is about $5 a pack or $45 a carton, which mounts quickly for regular puffers.
Lattes. The $5 daily coffee is always one of the first small luxuries to go. But more people are brewing at home.
Guilt. Keeping up with all the latest trends and technology takes an emotional toll.
Extra calories. Some Americans say they’re eating less to save money and drinking more water or doing other things to suppress their appetite.
Newspapers and magazines. It’s bad news for the publishing industry, but millions have canceled subscriptions to print periodicals and started getting free news and information. Healthcare. A forced reduction in healthcare coverage is probably one of the most crushing effects of a weak economy
New gifts. Re-gifting? There’s always room to refine your strategy.
New cars. Many buyers who have traded down to a used model are surprised at the quality of the merchandise.
Comfort. Thermostats all across America are going lower in winter, higher in summer.
A daily commute. Telecommuting increased during the recession as well, and more people say they’re riding bikes or walking more to save on gas costs—or a gym membership.
Fancy dates. Online dating services like Match.com are growing, but courtship is a bit of a comedown these days.
Debt. Who needs it?
You can sacrifice and enjoy it. You know, water sometimes is more refreshing than soda!
The Money Mom
